The AI Strengths Coach: Research Proposal
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The AI Strengths Coach

A Convergent Mixed-Methods (Qualitative Primary) Study Comparing Human-Led, AI-Only, and AI-Augmented (Hybrid) Coaching Modalities

Research Proposal Presentation

June 25, 2025

Research Problem

The Challenge

  • Workplace Transformation: 40% of US workers are in hybrid/remote settings (WFH Research, 2025)
  • Mid-Career Gap: Professionals with 5-20 years experience lack tailored development opportunities
  • AI Integration: HR leaders struggle with "developing competencies and managing the coexistence of humans and machines" (Bhatt & Muduli, 2022, p. 678)
  • Distributed Workforce Needs: Limited in-person interactions increase demand for effective professional development

Core Issue

How can AI-enabled coaching preserve the "human element" essential for meaningful growth while leveraging technological advantages?

Research Questions

RQ1 (Human-Led): How do mid-career professionals in distributed workplaces describe perceived changes in autonomy, competence, and relatedness after human-led strengths coaching?

RQ2 (AI-Only): How do they describe these changes after self-driven AI-only strengths coaching?

RQ3 (AI-Augmented): How do they describe these changes after human-facilitated, AI-augmented strengths coaching?

RQ4 (Performance Impact): What relationship exists between these psychological changes and work performance/satisfaction?

Theoretical Framework

Self-Determination Theory (SDT)

Deci & Ryan (2000)

Three Universal Psychological Needs:

  • Autonomy: Control over one's behavior, sense of choice and volition
  • Competence: Feeling effective, expressing mastery, achieving valued outcomes
  • Relatedness: Connection to others, sense of belonging, meaningful experiences

Key Insight: Autonomy is the "most essential" need for meaningful development (Ryan & Deci, 2017, p. 465)

Application: Coaching practices supporting these needs promote intrinsic motivation, personal growth, and sustained behavioral change.

Literature Review: Three Key Themes

1. Complementary Strengths of AI and Human Coaching

  • AI Advantages: 24/7 access, consistent feedback, scalable personalization (Terblanche et al., 2022)
  • Human Advantages: Empathy, trust, transparency, emotional intelligence (Passmore et al., 2025)
  • Mixed Results: Hybrid models sometimes show lower retention rates (Loughnane et al., 2025)

2. Strengths-Based Interventions Support SDT

  • Promotes autonomy by empowering individuals to "claim" unique talents
  • Builds competence through mastery and performance improvements
  • Enhances relatedness through improved teamwork understanding

3. Critical "Human Elements"

  • Empathy: Authentic understanding and validation
  • Trust: Functional (AI) vs. Relational (Human)
  • Collaboration: Working alliance as prerequisite for effectiveness

Research Design

Convergent Mixed-Methods (Qualitative Primary)

  • Primary: Thematic analysis with Interpretive Phenomenological Analysis (IPA)
  • Secondary: Working Alliance Inventory-Short Revised (WAI-SR) for coaching
  • Duration: 6 weeks per participant, 4 hours total commitment

Participants

  • N = 24 mid-career professionals (5-20 years experience)
  • Criteria: US residents, full-time employed, remote ≥50% of week
  • Groups: 8 participants each in Human-led, AI-only, AI-augmented

Intervention

  • Framework: Standardized CliftonStrengths coaching
  • Format: Two 45-minute sessions over 3-4 weeks

Methods & Rationale

Semi-Structured Interviews

Primary Method

  • 60-minute post-intervention interviews
  • Grounded in SDT domains
  • IPA analysis for lived experiences

WAI-SR Survey

Quantitative Validation

  • 15-minute post-session surveys
  • Subscales align with SDT needs
  • Descriptive analysis across modalities

Rationale for Design Choices

  • IPA: Ideal for exploring subjective experiences of psychological need fulfillment
  • CliftonStrengths: Validated framework that naturally supports all three SDT needs
  • Mixed-Methods: Comprehensive understanding of both experience and measurable outcomes
  • Three Modalities: Allows direct comparison of human, AI, and hybrid approaches

Data Collection Process

Three Phases

  • Phase 1 (1 hour): Pre-assessment, CliftonStrengths assessment, availability confirmation
  • Phase 2 (2 hours total): Two coaching sessions with post-session WAI-SR and brief interviews
  • Phase 3 (1 hour): In-depth semi-structured interview within one week

Data Sources

  • Observational: Transcribed coaching sessions across all modalities
  • Survey: WAI-SR data for quantitative triangulation
  • Interview: Rich qualitative data on lived experiences
  • Field Notes: Real-time observations of participant dynamics

Triangulation Strategy

Multiple data sources to validate findings and provide comprehensive understanding of coaching experiences across modalities (Creswell & Poth, 2018).

Initial (Anticipated) Findings

Expected SDT Need Satisfaction Differences

  • Autonomy: Themes of control vs. guidance across modalities
  • Competence: Growth through insights vs. growth through connection
  • Relatedness: Being analyzed vs. feeling seen

Modality-Specific Expectations

  • Human-Led: Strongest relatedness support through authentic connection
  • AI-Only: Competence advantages via consistent, data-driven feedback
  • AI-Augmented: Potential "best of both worlds" or complexity challenges

Conceptual Framework Validation

  • "Human Elements": Empathy, trust, and collaboration as core to coaching
  • Trust Types: Relational (human) vs. Functional (AI) trust distinction
  • Hybrid Complexity: Challenges in navigating dual modalities simultaneously

Anticipated Challenges

Data Collection Challenges

  • Technology Comfort: Varying participant comfort levels with AI
  • Recruitment: Finding participants willing to engage in self-directed AI coaching
  • Novelty Bias: AI coaching newness may influence perceptions
  • Remote Dynamics: Capturing nuanced interactions in virtual settings

Analytical Challenges

  • Attribution: Distinguishing modality effects from individual traits
  • Personality Variables: Accounting for different AI comfort levels
  • Hybrid Complexity: Parsing multi-party interaction dynamics
  • Bias Management: Researcher expectations influencing interpretation

Mitigation Strategies

  • Careful recruitment screening and orientation
  • Multiple data sources for triangulation
  • Reflexive journaling throughout analysis
  • Peer debriefing for validation

Research Significance & Next Steps

Expected Contributions

  • Theoretical: Extend SDT application to AI-enabled coaching contexts
  • Practical: Evidence-based guidance for AI coaching tool design
  • Methodological: Framework for evaluating hybrid human-AI interventions
  • Professional: Inform distributed workforce development strategies

Implications for Practice

  • Design principles for preserving "human elements" in AI coaching
  • Guidelines for when to use human, AI, or hybrid approaches
  • Understanding of mid-career professional development needs
  • Insights for remote work professional development

Path Forward

This research provides a foundation for my dissertation, exploring how AI can augment rather than replace human connection in professional development contexts.

Thank You!

Any questions?